From a bachelor’s degree in Tourism Management (Kempten University of Applied Sciences) – through various jobs in the digital media sector and a passion for these topics – to a master’s degree in media management at the Stuttgart Media University. I was able to gain a lot of practical experience, especially in the areas of e-learning, didactics, and learning management systems. From small companies to international organizations with more than 5,000 employees worldwide, I have gained insight into various industries and departments. My passion for digital media encouraged me to pursue a master’s degree in media management. This enabled me to develop my skills in the areas of storytelling, (social media) marketing, digital business, and branding. Today I’m pushing the boundaries of innovation as a Program Associate together with the STARTUP AUTOBAHN powered by Plug and Play / Plug and Play Tech Center team and the open innovation ecosystem – corporates, startups, strategic partners, VC and investors, universities, governments, media, and other tech-enthusiasts.