The EU legislation requires that, by 2030, 25% of plastic used to build a new vehicle must come from post-consumer recycling. For this reason, Motherson discovered #tide’s ocean-bound recyclates, its target-oriented compounding and quality controlling, and decided to team up with the startup to replace virgin plastics within the automotive parts. This goal is aligned with the automotive OEMs who need to increase the recycled plastic content in their vehicles and reduce their carbon footprint. Yet, there are only a few suppliers in the recycling industry that offer global post-consumer grades with a consistent quality and technical support.