Production Startup

Startup Name

Rubber Conversion


Italy, Verona


2017 (about 7 years ago)

No. of Employees

10 to 50

Startup Vertical

Production Vertical

Programs participated in

Program 2024

Official Website

Social Media

Plug and Play‘s Overview of Rubber Conversion

Rubber Conversion replaces virgin rubber with recycled rubber Rubber Conversion’s product improves the sustainability of rubber-based products by replacing high-content virgin rubber with recycled counterparts, which directly translates to reduced CO2 emissions.

Project Teaser: EXPO2024by STARTUP AUTOBAHN powered by Plug and Play

Recycled Materials: Devulcanized Rubber for Cars

in cooperation with the STARTUP AUTOBAHN partner Mercedes-Benz AG

The automotive industry has placed significant focus on sustainable practices, for instance, by implementing various recycled materials in the car. When it comes to recycled rubbers, however, it has been difficult to match the required automotive properties so far. Rubber Conversion has implemented a unique method for recycled rubber, from both pre- and post-consumers that provides automotive-grade performance. This results in a significant reduction of the amount of virgin rubber used in automotive components, enabling CO2 reductions, without sacrificing the performance. This technology was successfully tested on a NHV component for Mercedes-Benz.

Download Project Teaser

Employees of Rubber Conversion

Rearview clips by Rubber Conversion

Session with (and by) Rubber Conversion

A sneak peak of the agenda. Find out more on the comprehensive overview.
All timings in Europe/Berlin time.

1:35 PM (UTC)

0:40 h


Startup Stage

Pilot Presentations on the Topic Production

recycling, wireless technology, robotic applications, seamless inspections and neural networks


Open Details & Access Recording

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