Bridgestone Mobility Solutions (BMS) faces the challenge of efficiently managing over 2.4 million annual customer touchpoints in Europe alone. Many of these transactions involve routine queries, such as invoicing and shipment inquiries. At the same time, the team faces challenges due to rising product complexity and scale that need human intervention. As Bridgestone Mobility Solutions’ product portfolio expands from small to Enterprise clients, there is a demand to innovate simple tasks and to drive value-added human touch interaction in more complex support cases. This promises to deliver better quality and allow creativity in changing business needs while scaling the strategic growth initiatives.

Fleet operators today need to often use different tools and dashboards for optimizing routes and tracking fleet activities. Moreover, they often lack advanced and automated tools that optimize planning activities. This translates to more time spent on planning and being less efficient due to a lack of integrated solutions.